Finally, I have found something that CBS News is good at. I feel like for the last few blogs posts all I have been is critical of CBS and their poor or lack of integration of various media formats into their news stories. When it comes to video, however, CBS News does a good job with integration. Being a broadcast outlet first, I kind of expected this, though. Between CBS Evening News, The Early Show, 48 Hours, 60 Minutes, Sunday Morning, Face the Nation, and Up to the Minute, CBS really has a ton of pre-made content that can transition easily to their website. For example, this story contains analysis of an interview with a former lobbyist, video from that same interview, and integration of the transcript into a print story.
CBS is proof that you can transition your TV content to the web and still gain viewership by adding unique, compelling characteristics that aren’t available to TV consumers.